Tag: messaging

Despite corporate messaging in support of Black Lives Matter, companies are banning ads in stories

July 14, 2020
Vice Media’s vice president Paul Wallace told the WSJ that Vice’s most popular news in June was its Black Lives Matter coverage. But even though more people were coming to read those stories (more eyes on the page, so to speak), ad sales were 57% lower compared to other news topics on the site. “The most frustrating